The Challenge
IT organizations are looking to increase end user servicability and lower costs. Organizations are challenged with keeping up to the rapid advancement of technologies. New technologies such as Social Media, Cloud Computing, and Mobility are changing the way consumers and businesses act.
Social Media increases the available information to decision makers, provides an engagement channel, and a "voice of the customer." IT and business policy makers are challenged with introducing this to the enterprise. Cloud computing is allowing new technology offerings to scale at unprecidented rates providing new product offerings and changing competitive landscape and new business requirements. IT has to be more agile to support business demands. Mobility is changing how we make decisions and consumer information. This requires IT support of new devices, platforms, and applications.
Kneebone Solution helps IT:
- Increase Marketing user servicability - built for marketers - access from anywhere and on any device
- Lowers IT costs to support marketing.
- Agile Development - Deliver a solution in less than 90 days!
- Easy Integration: Kneebone relieves IT of managing complex external data sources like media
Why is Kneebone Different?
Kneebone has a Patented Marketing Performance Algorithm that allows marketing business users to Visualize past performance, Measure Marketing ROI, and Plan future performance.
Kneebone helps bridge the domain gap between marketing and IT. Kneebone's Proprietary Data Model integrates all internal and external marketing data required to support marketing performance management.
Kneebone has out of the box dashboarding and reports that marketers are familiar with. Kneebone integrates your business terms using our meta data configuration tool.
Kneebone is familar with external marketing data sources, like Nielson. In working with this data for years, we can easily import and set up your marketing users to access this data across your performance timeline.
Kneebone also solves timeline issues by normalizing all data source timelines to your business.
Finally, the data is yours. Therefore, Kneebone can integrate to your EDW, ERP, CRM or other enterprise technologies.