C-Level Executives can view actual performance against expected performance & dollar spend across thier entire product offerings, marketing channel, product, channel, and customer segmentations. In addition, have the ability to drill into areas of interest to the executive on the fly....without the support of analysts. This means decision makers get information faster with less manual processes, thus, increasing business agility and saving FTE costs.
Kneebone Solution
Kneebone is the only Cross Marketing Peformance Technology that can answer questions like:
- What was the impact of my TV, Email, or other media spend?
- How did the performance change across my customer segments?
- Where should I cut marketing spend to have the lowest impact on my business?
- Did we achieve what was planned? Where did we do well and where did we not do well?
The screen shot below illustrates a sample dashboard that analysts would deploy to senior management.