The Challenge:
In this highly competivie industry, marketers are shifting investments from traditional media to digital & social media. Explosive consumer acitvity around mobility and social networks has created a new marketing frountier. There is an increase in accountability for marketing spend & Marketing ROI. Agencies/Partners have the opportunity to help their customers through this shift by providing greater insight into Cross-Marketing Performance.
The Solution:
Kneebone offers Marketing Agencies/Partners the opportunity to provide clients with increased insight into Marketing ROI across all marketing media - traditional, digital, mobile, and social etc.. Traditionally, Marketers leverage market mix models to understand how they performed across various marketing media. However, this is typically done on an annual basis and Marketers are looking for greater insight within shorter periods of time.
With Kneebone's Patented Performance Algorithm, Agencies/Partners can provide their clients with performance benchmarks and deliver Marketing ROI calculations on the fly - as fast as daily!
By leveraging Kneebone agencies can understand and prove where clients should spend their next marketing dollar.
Marketing Agencies/Partners can increase their competitive advange by providing advanced, timely, and integrated dashboard & reporting for marketing measurement.
Kneebone works with Agencies/Partners in two ways:
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Client Marketer Model: in this case your clients own the Kneebone implementation and agency/partner's support as required
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Agency Partner Model: in this case the Marketing Agency/Partner would own the Kneebone implentation and provide clients with new marketing performance solutions
To find out more about how Kneebone can help you drive Marketing Performance,
please Contact Us.