It’s what marketing needs: a simple single algorithm and consolidated set of data that stands up to scrutiny and supports agility and innovation.
Kneebone SaaS Platform cuts across the Marketing ecosystem, with an all inclusive and Proprietary Data Model, integrating a client`s actual media platforms, online communities, measures, metrics, and transactions – and measures marketing performance. Kneebone helps generate insight to inform decisive action with IT, Sales and Marketing to enable cross-marketing performance that CEOs and CFOs understand.
Using Kneebone Marketers can:
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… view marketing investments top down or bottom up, providing holistic, or event-level performance insight. Kneebone users report seeing up to 80% increase in speed in developing and deploying new and more effective marketing.
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… use the Key Performance Algorithm to learn and track evolving performance behavior for every element of marketing spend. Kneebone users have spotted performance variances to support new business cases.
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… share successes with your team by deploying highly visual and interactive reports and dashboards which demonstrate marketing performance and real Marketing ROI. Kneebone users report increased collaboration with demonstrations of marketing`s role.
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… develop future marketing scenarios illustrating performance potential at various new budget levels. Kneebone users are able to demonstrate to CEO/CFO level the impact of changes to marketing resources.
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… generate their own reports and become less reliant on IT’s busy queue. Kneebone users control their own reporting cycles to tailor reports to their own needs and timelines.
Kneebone is a software platform built exclusively for marketing to integrate and automate data collection and delivery from all marketing data sources and demonstrate the correlation with any and all KPIs.