Companies are using a variety of tools to track social performance.  These include Google Analytics, DM Tools, CRM, Enterprise Systems to track sales, Social Listening Software such as Radian 6, etc..  You may also spend across other media such as TV, email, radio, print, etc..

Kneebone consumes data from Transactional and Social Systems, normalizes your timelines, integrates your KPIs, and tracks at the marketing "event" level, presenting a single view of Social Spend and Performance over time. Kneebone 3.0 integrates Social Media KPI's with your Social Data so Subscribers can monitor and track Social Performance and Social ROI from a single platform.

By having a single system that integrates all Social assets and campaigns with performance (ie sales), subscribers can quickly visualize what campaigns are working and which are not.  In addition, Subscribers gain valuable insight into what transactions accounted for social engagement.

Having this consolidated view, Kneebone 3.0 Suscribers can drive Social ROI in the right direction.