What is Marketing Performance?  Marketing Performance by Kneebone allows the marketer to understand the cause, effect, and result of marketing.

Cause is dollars spent (sponsorship, media, tweets, facebook, direct response campaigns, etc.)  Effect, allows the marketer to understand, based on history, the effect of marketing causes or dollars spend in the marketplace.  Result is your KPI like sales, funnel, leads, coupon redemption, flyer activity, co-op, applications, downloads, etc.

The Patented Kneebone Performance Algorithm (KPA) converts customer data into performance history and forward looking projections. With it, a Subscriber can see the relationship between historical and expected performance.

The KPA works with all kinds of customer data: 

• Direct Response: 1800 # or url,
• Social Engagement: tracking/sentiment
• Online Response:  click through rates for web and email
• Sales Response - SKU, POS, Banner, Store, etc.
• Performance Trackers for
  • General Inquiry telephone or URL
  • Web traffic -
  • Social Media traffic

Kneebone Inc. US Patent No. '7908165', March 15th 2011: Method and apparatus for generating performance curves