Kneebone’s proprietary data model is ready-built for marketing data and analysis. It has undergone extensive testing with standard and not-so-standard information for every kind of industry.

The model can include traditional and emerging media and marketing programming to emerge as the one truly unbiased repository of all of marketings efforts.  All of which means we can quickly deliver on your business requirements with seamless internal and external data integration, immediately reducing data gathering costs and IT development cycles. 

To function evenly for performance management, Kneebone captures marketing data at the event level. An event can be "a campaign" or it can be a single billboard in a campaign. Every single event is visible within our advanced dash boarding, modelling and visualization technologies. Kneebone provides a robust historical record of your marketing performance and a way to use it.

Kneebone can configure customer data faster, smarter, and more completely without expensive customization or maintenance :

• Set strategy to integrate and automate your internal data sources Social Monitoring, Campaigns, Call Center, Website, grouped by product or line of business.

• Includes all external data including your subscriber data like Nielsen, and publicly available Cencus and statistics, Weather, Interest Rates, CPI, Gas prices, and other conditions.

• Kneebone accommodates your periodization, mapping all data to your business timelines; FY, quarterly, monthly, weekly, to day part...

• Prebuilt reports & dashboards support various business user requirements across your enterprise

• Data Source Transformations (ETL)

• Business rule planning (metrics, KPI’s, Hierarchies, levels, and business attributes) and descriptions mapped to your customized business data descriptions (meta data)

• Create physical schema supporting the logical data model’s dimensional analysis with ETL

• Kneebone provides ongoing business user support for new reports, KPI’s and data sources