Cross Marketing Data Model & Data Pipe
The Data Model was developed by kneebone by working with our customers IT and Data departments resulting in the ability to transform all types of marketing data. Our customers IT and Data groups are only responsible for delivering the data in a manner that has been agreed upon. Kneebone takes care of the rest. The Data Pipe is deployed every time a new data feed has been updated.
The Cross-Marketing Data Pipe – this is a process and software that transforms and imports data from your sources into the Kneebone 3.0 Platform. The data pipe is customized for each customer based on their requirements, delivery schedule and specific business rules.
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Kneebone 3.0 Cloud
Kneebone 3.0 Platform and Applications are all web based therefore IT departments do not have to manage servers, upgrade software or manage staff to keep the platform and Applications up to date. On average an IT department can expect to save up to 40% in FTE and hardware costs.
Your data is safe and secure within our Private Cloud with the most up to date security measures.
Our customers have the option of benefiting from Multi-tenancy with other kneebone customers (benefit of cost and speed) or they have the option to have their own private instance.
Kneebone guarantees 99.9% uptime and performs penetration testing often to ensure that the latest security measures are met.
Kneebone Performance Algorithm
This is patented technology that is applied to all performance measures that are configured in the Cross Marketing Data Model. This is an automated process that does not require any input and is made available to all users for analysis and for planning purposes. Performance Baselines make it very easy for the user to spot a change in performance. The user can see variance at all levels, from the highest level right down to the specific campaign or specific performance tracker.
The kneebone Performance Baseline technology can be applied to many data types such as:
- Direct Marketing Performance Tracker - Direct Marketing events with call to action such as a 1800 # or url, social media responses (likes)
- Online marketing click through rates - web and email
- Sales Tracker - Sales performance by SKU, POS sales, retail, restaurant, etc.
- 1-800 Vanity performance - Performance Tracker
- Web traffic - Performance Tracker
- Social Media traffic - Performance Tracker
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Kneebone 3.0 Platform Utilities
Kneebone offers a variety of products that can be used by an IT department:
- Import Utilities –for those customers that want to manage their own Data Sources. The kneebone import utility allows direct import of kb files.
- Administrative Permission Utility – the Administrator will have the ability to change the configuration of each user based on each unique
- API tools – other programs can be written for custom applications, such as mobile applications, new reporting applications etc.