In the Kneebone CPG Data Whitepaper you will learn about all the different data sources considered by the Kneebone 3.0 Platform.

The client is a multi-national consumer packaged good company with many brands crossing multiple lines of businesses.  Kneebone tracked & modeled all brands across 2 lines of businesses and included competitor brands.

The result, the Kneebone client could Visualize, Plan, & Measure all marketing camapigs against a live set of unified data. In this whitepaper we take a look at all the data sources considered for the implementation.