Wendy is an innovator in the emerging field of Integrated Marketing Management with a ready-built SaaS platform for Cross-Marketing Performance. The goal; to give marketing a view of performance they can read and respond to without having to master the data or the analytics. As a founder of Kneebone Inc., a marketing performance management software solution, Wendy is a strategy leader in developing innovative software that helps master the connection between marketing and revenue, and gain the ability to show improvements. Specific experience in performance-based marketing strategy, marketing research and analysis, strategic and creative planning is the foundation for the solution which develops trusted data and trusted direction for marketing to compete for resources and ROI. 

Wendy has experience working with large corporate partners as well as small business including financial services, technology, telecommunications, packaged goods, automotive, retail, foodservice, hospitality, and entertainment.

In the 80’s she developed strong management skills in the multi-national advertising agency environment. In the 90’s, she expanded her roster to include consulting to agency and client businesses with the opportunity of new technology and new media, and associated strategic/creative planning. 

While consulting to the client/agency environment, the emerging field of performance planning became her focus and the genesis for Kneebone.

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