With over 15 years of experience in all aspects of marketing, research, strategic planning, business development and operations, Leena is a creative visionary who brings out the best of her peps through collaborative teamwork to execute and design solutions for clients. Leena’s primary objective is to deliver results for clients, from building requirements to execution and education, Leena and her team are dedicated to achieving customer success.
Leena’s experience spans across many sectors including financial services, automotive, consulting, retail, utility, entertainment, insurance, telecommunications, packaged goods, retail, not for profit and transportation.
In marketing one thing is true, if the organization is cutting costs - marketing is the first to go. Marketing effectiveness can’t been seen in current applications, like BI tools, CRM solutions, etc., yes, they can give you a perspective about your targets and segments, but what about marketing? The difficulty is most solutions aren’t’ build for marketing – so how am I as a marketer to understand what’s working or not?
In this global economy marketing is changing, traditional media isn’t the only game in town, there’s social media, e-coupons, and in no time at all there will be the next latest and greatest challenge. But one this is for sure, how on earth does a company keep it together?
This is the beauty of a cross marketing platform like Kneebone – you can actually track and measure all of your marketing performance (from research, KPI’s, market trends, market conditions, social media and more) allowing you, the marketer to make decisions on fact rather than a guess work. The best part you can track it against our Kneebone Performance Algorithm to give you a reference point of what should have happened based on history. The best part, you don’t have to compile or wait for someone to send you the data – it’s all in real time, so whatever the question – you can answer it.
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