Adrian has always had a passion for marketing and its impact on business. Adrian’s career has spanned many verticals from Packaged Goods (Evian, Volvic, Chupa Chup Lollipos, Jelly Bellies, Travel Technology (Sabre), Digital (Rogers Media) to marketing agencies. Adrian’s main focus has always been driving business and on the customer.
Adrian’s natural curiosity always lead him to look at the numbers to see where, when and how business was impacted. Through the years Adrian became an expert user in Excel and developed very sophisticated spreadsheets that provided the insight he needed to make better decisions. He knew that their had to be a better way. Adrian jumped at the opportunity to join Kneebone in 2004 with the objective of making it easy for marketers to get the information they needed quickly and visually in order to eliminate the manual effort required to do good analytics leading to better decision making.
One of the greatest compliments that Adrian has received is from a user in the Packaged Goods industry, his comment on the software was “Kneebone was made for Marketers!”
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