Reflex is a Software-as-a-Service Application (SaaS) that allows subscribers to create future Marketing Investment and Performance Plans. Subscribers can copy forward campaigns that they have run in the past or they can create new campaigns by using  auto generated templates. The objective of reflex is to get all marketing stakeholders to participate in the marketing planning process in an easy to use transparent manner.

Kneebone Patented Peformance Algorithm-(the Blue Line) is used by Reflex subscribers to provide a view of what future performance may look like. Subscribers can manipulate Baselines based on knowledge generated by analysis (Marketing Mix Models, Statistical Analysis) or by objective. By having the ability to generate different scenarios a Reflex user can easily show their assumptions and the various impacts to performance. Once a scenario is decided upon the user can promote that scenario for implementation.

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Marketing Planning Functions

• Copy forward of previously executed plans and performance trackers.
• Generation of new Campaigns using auto generated templates
• Ability to view plan by week, Fiscal Period or Fiscal Year
• Generation of graphs showing future Marketing Investments and Performance
• Detailed export –This is a mini data warehousing utility for an advanced subscriber can export the entire view of the data that they have selected and import into any other data reporting tool such as excel, SAS or Access. The subscriber also has the ability to add more data fields that they may require.

Marketing Scenario Functions

• Ability to generate and store an infinite amount of Scenarios with Baselines.
• Ability to share Scenarios with colleagues.
• Automated conflict resolution of events that are no longer applicable because of time passing.
• User can visually see the modifications to Scenario such as:Addition of Events.,Deletion of Events.,Delta in Baseline vs. Production and Scenario Baseline.