External Conditions*
|
Marketing Data
|
Performance Data
|
Subscriber's Key Performance Indicators (KPIs)
|
|
Average gas price
|
Media buys
|
Call centre activity
|
Nielson
|
|
Consumer Price Index
|
Creative
|
Leads, applications, etc.
|
Competitive
|
|
Dow Jones Industrial
|
Sponsorship
|
Service calls, service visits
|
Market share data
|
|
NASDAQ
|
Campaign management
|
Internal/external data warehouse
|
Statistics
|
|
S&P 500
|
Marketing events
|
Sales volume or revenue
|
Research - satisfication scores, segmentation, branding, etc.
|
|
TSX
|
Social Media activity
|
Marketing event attendance or leads generated
|
|
|
Exchange Rates
|
|
Sales force automation system
|
|
|
Interest Rates - Prime
|
|
Web activity like landing page hits or sign ups
|
|
|
Interest Rates - Overnight
|
|
|
|
|
Interest Rate - Bank
|
|
|
|
|
4 Weather feeds
|
|
|
|
*Data feeds subject to availability in your region