Analyze Performance

Get started with Marketing Performance

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Marketing Performance demo

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Track and Measure a road to Marketing Performance the competition can’t follow.

Kneebone fisicalPRO logoKneebone Fisical PRO is a Software-as-a-Service (SaaS) application that allows subscribers to view, design, create, edit real-time reports and dashboards.  This application is designed for subscribers that are more analytically inclined that need the ability to provide views and analysis on specific queries quickly and easily. The visualization tools such as time series graphs with drill downs, pie charts that can be pivoted and trend graphs that show % growth, calculated fields are already imbedded into the software. Everything you need is a click away.

Kneebone Fisical PRO - Analyze Marketing Performance

Screen shots of Fisical PRO illustrating an example analysis of marketing performance

Fisical PRO Features

The Fisical Pro subscriber can drill down to performance at whatever level is required for the analysis required. The subscriber can see performance at the campaign level, they can choose different performance metrics, they can calculate ROI. These can see all the data that is available in the Kneebone 3.0 Platform that includes all marketing investments, performance metrics and baselines and do whatever analysis the business requires.Ability to generate custom reports with the following parameters:

  • Calendar view customization – Calendar Year – daily, weekly, monthly, quarterly, Yearly, Fiscal Year – week, Fiscal Period, Fiscal Year
  • Complete Group customization with infinite group layering capability
  • Ability to filter in fields that are required
  • Standardized Reports – subscribers can select from a list of standard reports that can be edited for further customization
  • Ability to Publish reports to all users
  • Ability to create and publish widgets
  • Blocking Chart view that allows users to see Marketing investments and performance in a selected time series. The user has the ability to drill down based on the Groupings that were selected.
  • A subscriber can assign a custom colour based on Groupings in order to emulate a traditional Marketing Blocking Chart.
  • Conditions – a subscriber can select a condition data series that they want included in the report that they have generated. This condition will be added to each cell and can be made visible in the Chart by selecting the Visible Series icon
  • The subscriber has the ability to export the data that has generated the graph, so that they can use the data in excel or PowerPoint.
  • Detailed export –This is a mini data warehousing utility for an advanced subscriber can export the entire view of the data that they have selected and import into any other data reporting tool such as excel, SAS or Access. The subscriber also has the ability to add more data fields that they may require.

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