Every Week BEAT Answers:

Are you on the shopping list?

Find out how your brand’s popularity changes from week to week—who you’re short- listed with—what variability to expect in your category.

Are you converting customers?

What are the conditions that your brand wins under. Can you repeat them or improve them?

What gets you promoted?

An easy way to track loyalty against changing seasonality, spending and market conditions.

What are shoppers buying this week?

What categories and brands are winning more shoppers?

How are they paying?

Cash, credit card or financing?

Where are they shopping?

Find out where the traffic is/ was/will be.

The leading indicator for marketing performance is shopper/brand interaction.

Brand Execution and Timing (BEAT®) is shopper/brand interaction.

The continuous tracking of in-market shopper behaviour provides important trending on how and when your budget, timing, and tactics may be aligned with market opportunity.

More than just brand awareness, loyalty, or even conversion metrics, Kneebone BEAT® methodology is the first measurement tool dedicated to helping companies understand shopper decisions and brand choices in real time to align with marketing performance metrics. With foundation studies across 10+ consumer product categories, the BEAT tracking methodology can be applied to any marketing performance management opportunity.

Syndicated FINANCIAL BEAT® is a robust tracker and leading indicator, tracking shoppers for retail banking and insurance. With three+ years of historical data and real-time reporting on a monthly basis, BEAT can be aligned with marketing and sales data to expose gaps and trends capable of changing the way you budget and plan for performance. And, Financial BEAT can be set up to serve your market.

Your BEAT® might come from tracking studies you currently run, be culled from Social monitoring, or configured in online tracking as required. What's important is that the data (repurposed or new) be configured as a BEAT to see important trending on shopper/brand interaction that you can't see anywhere else.

Ask us for a demo.

Contact Us today to see if you're ready for BEAT Brand Execution and Timing